Ring, ring ..
"StudioFiveFour! Can I help you?"
"Yes, I'd like a portrait taken of my daughter. She had some done at school but they're not very good. They don't even look like my daughter. How much for a shoot and four prints?"
"Sixty-five pounds madam!"
"Oh, er .. let me have a think about that"
"What do you need to think about, may I ask?"
"Well, that's considerably more than the school photographs cost"
"Well, the photographs will be considerably better than the school photographs, madam! Goodbye ..."
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